Brand Story

Fancy Dream (FD) is the first one of the kind digital + jewelry brand brimming with magic and fantasy, was founded in Zurich, Switzerland in 2024 by its curator and design director Wynn Zhao. The soul of FD is rooted in Wynn Zhao's life insights and artistic originality. Her jewelry designs not only adorn people’s lives but also convey deep emotions and stories, allowing every wearer to feel the beauty, fun and profound meaning behind the jewelry.

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Brand Values

FD is innovative Web3-powered art collections, and AI technology related new era products. Transforming traditional handcraft production with new technology concepts. About 90% of its creations originate from unique traditional crafts around the globe and are limited-edition jewelry pieces meticulously handcrafted by master artisans. Meanwhile, 70% of the products ingeniously combine avant-garde digital collectible NFTs and new technology empowerment, tightly integrating the unique craftsmanship of the traditional jewelry industry with modern technology. These pieces are not only practical but, over time, will display greater collectible value, sustainability, and will become innovative benchmarks and treasured choices in the jewelry industry.